Keyword: «territorial marketing»

The paper analyzes the peculiarities of tourism management. It is revealed that the development of local government is the potential development of the territory of the indigenous peoples. It is proved that the development of the tourism sector of the economy is adaptable to the market and is one of the ways of increasing the competitiveness of municipalities. For the analysis of the spatial development the use of tourist zoning and territorial marketing is justified.

The article deals with brand identity as a theoretical category in marketing and determination of essential categories of brand identity formation on the regional level.

Territorial marketing represents a number of ways to attract attention to the region as an object of investment, a tourist base and the development of business structures. The Republic of Tatarstan is one of the main examples among the regions of Russia, which actively promotes its regional branding. Territorial marketing of the Republic of Tatarstan is one of the important tools for the promotion and socio-economic development of the region. An effective marketing strategy of the Republic of Tatarstan makes it possible to increase the influx of tourists to the region annually, attract both domestic and foreign investments, develop the economy and raise the standard of living of the population.