Larina Aslydinova

City: Bryansk

0 Publications in RSCI

0 H-index

3 PAPAI index

2 Publications in the journal

Articles

Methodological approaches to evaluating the effectiveness of the use of marketing tools in the management of the enterprise

ART 14106

Author:

Larina Aslydinova

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Article is devoted to evaluating the effectiveness of the use of marketing tools in the management of enterprises. The author proposes to supplement the existing system of indicators to measure performance (within the contextual model) positional parameters.

Keywords: management, marketing, methodical approach, marketing tools, performance indicators

The management of the small woodworking enterprise on the basis of the marketing strategy of partnership

ART 13142

Author:

Larina Aslydinova

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The article is devoted to the features of application of marketing strategy of partnership to the management of the small woodworking enterprises. Also the author considers the set of the main components for the strategy realization.

Keywords: management, marketing, small furniture enterprise, partnership