Keyword: «partnership»

The article is devoted to the features of application of marketing strategy of partnership to the management of the small woodworking enterprises. Also the author considers the set of the main components for the strategy realization.

The author suggests the analysis of the system of social partnership, reveals the essential characteristics of the principles and the stages of the creation of social partnership of the educational organization with other establishments and characterizes the technology of cooperative learning.

The article describes the theoretical aspects of the essence of marketing partnerships. Emphasis is placed on the rationale for the approach to the integrated definition of this type of marketing.

This article discusses practical recommendations for family and school collaboration. The focus of these methods on improving social partnership in education will help parents with children and teachers find a common language, engage in common activities, and become full-fledged participants in the educational process. Special attention is paid to the work of rural, private and small-scaleeducational institutions; promotion of environmental awareness and respect for nature, development of students' creative potential.

In the article, brand collaboration is viewed as an effective marketing tool, which has become popular in market economy recently. Authors describe criteria of making brand collaboration into successful cooperation, with its following advantages and flaws. Spheres of economy, where collaboration can be the most successful, are showed. Main trends and perspectives of collaboration use are listed.