Keyword: «инновация»

Pedagogical engineering in a modern pedagogical university is an important process, the purpose of which is the development, modernization and rationalization of teaching processes and technologies.The author of the article substantiates the position on the importance of such work, since the efficiency, quality of the educational process and the success of the process of preparing students for professional activity depend on the teaching technologies used.The purpose and objectives of pedagogical engineering arerevealedby the author taking into account three key points “Profession – Education – Science”. At the same time, the level of training of future teachers also depends on the quality of the work of the university teacher, the achievement of which is determined by his professional and personal background.

Currently, Russia is experiencing changes in all areas: society, economy, politics, and culture. This affects both communication within society and the education system, which is why there is a need to implement innovative management. Education is one of the most important social institutions in every person's life, so the educational process, materials, and methods need to be given more attention from the perspective of innovative management. The development of recommendations for creating optimal forms of organizing innovative activities at a university. Keywords: hotel business, advertising, advertising strategy, service sector. The purpose of the study is to develop recommendations for the optimal forms of organizing innovative activities at a university.