Keyword: «информация»

The article examines the characteristics of information Internet advertising, it is indicated that Internet advertising is a complex system in which verbal text is dominant. Copyright should not only reflect the objective aspects of the product, but also demonstrate a creative approach, taking into account the national characteristics of the audience.

Informatization is a key element of the educational process transformation. Digitalization is also impossible without this process and reconsidering the category of "information" in education. Informatization of education refers to integration technologies and digital tools of the educational system, it is necessary to improve the processes of teaching and learning at all educational levels. The process of informatization takes place by means of both classical and innovative tools. Informatization tools take in a wide range of technologies and software applications that allow you to process, store, retrieve and distribute information. Examples include computer hardware and software, databases, networking tools, cloud computing, and mobile devices. The purpose of the study is to identify the characteristic features of informatization and its necessity for the development of the social institute of education in today's changes. Approaches to the study of this issue by means of a systematic approach have been identified, since education is a multidisciplinary category, therefore, the informatization of this sphere is studied both in domestic and foreign literature. Within the framework of the study, the opinion about informatization among students and specialists in the field of education is analyzed, the most common tools and products of informatization during the educational process are noted. The sociological research on the informatization of education contributed to the collection of data and opinions of various individuals and groups related to the use of technology in education to identify opinions on the need to increase the level of informatization. In this regard, the issue of continuous professional development and retraining of teaching staff is relevant, since the issues of informatization are dynamic ones and require the improvement of skills. The scientific novelty of the research is implemented by the authors through the identification of the components of information capital and the inclusion of informatization as a process of information infrastructure formation. The theoretical significance of the study results lies in the determination of key tasks for the modernization of the infrastructure of education institution, so that the informatization process goes on more efficiently. The results of the practice -oriented work can be used as part of the preparation of road maps for the implementation of informatization of definite educational institutions.