Keyword: «“smart power”»

The article is devoted to the study of US digital diplomacy as an integral part of the "smart power" concept. The author outlines the basic definitions of this concept, refers to various interpretations of the leading experts in the field of IT, political science and international relations. Particular attention is paid to the activities of the US State Department as the main actor promoting the foreign policy interests of the government abroad; the main activities of this political body in the development of diplomacy on the Internet are defined.