Keyword: «advantages»

This article examines the concept of digitalization, as well as the role of digitalization as a basis for building a digital economy, in particular its role in improving economic processes and social spheres of human life.

the article discusses an integrated approach to the assessment of the competitiveness of enterprises «Elektroservisplus». Direct competitors identical in all aspects of activity were selected. The competitiveness assessment was carried out in five stages. An integrated approach to assessing the competitiveness of the studied firm allowed differentiating strategic measures that include recommendations based on the practical use of the methods considered.