Keyword: «customer satisfaction»

Internal marketing is one of the mechanisms for increasing the competitiveness of universities. Features of the university internal marketing are determined by the peculiarities of the educational service itself. It is proposed to expand the concept of internal marketing to university students who actively participate in all processes of the university's life. The most important component of the university internal marketing is monitoring of students' satisfaction with their staying in the university. An important role in evaluating students' satisfaction with studying in the university is played by assessing the students' social well-being.

the article discusses an integrated approach to the assessment of the competitiveness of enterprises «Elektroservisplus». Direct competitors identical in all aspects of activity were selected. The competitiveness assessment was carried out in five stages. An integrated approach to assessing the competitiveness of the studied firm allowed differentiating strategic measures that include recommendations based on the practical use of the methods considered.