Keyword: «advertising calls»

The author views the question of importance of spiritual and moral education. In modern conditions, against calls of information society, there is no full-fledged environment for this purpose. Moreover, there is «an identity crisis», caused by society stratification. According to the author, the educational and social environment has to bring up the personality, many capable for continuous self-creation and self-design. It can be possible in the conditions of creative, spiritual and moral environment. Such personality will be able to resist to a stream of destruction by various forms of intellectual nihilism and social cynicism, capable to intelligent social action.