Keyword: «artisticity»

The work of Vladimir Mayakovsky, one of the most prominent representatives of Russian Futurism, is unimaginable without a radical reinterpretation of the language of poetry. His experimentation with vocabulary, syntax, and rhythm has become not merely an artistic device but also a means of revolutionizing consciousness. A significant aspect of this system is the use of contextual synonyms, which are words that acquire a similarity in meaning in a particular context, enhancing emotional impact, creating unexpected imagery, or emphasizing ideological stances. This article analyzes Mayakovsky's use of this technique to achieve both artistic and propagandistic effectiveness, revealing its significance in constructing a poetic universe.