Keyword: «collocation»

The semantic, syntactic and lexical valences of the Russian noun GAME are investigated. The practically unlimited ability of its main lexical-semantic variants to be combined with other nouns, adjectives, pronouns, adverbs and verbs is established. The entring of the word GAME into the set of lexical units that make up the linguistic personality of representatives of many creative professions is postulated.

The work of Vladimir Mayakovsky, one of the most prominent representatives of Russian Futurism, is unimaginable without a radical reinterpretation of the language of poetry. His experimentation with vocabulary, syntax, and rhythm has become not merely an artistic device but also a means of revolutionizing consciousness. A significant aspect of this system is the use of contextual synonyms, which are words that acquire a similarity in meaning in a particular context, enhancing emotional impact, creating unexpected imagery, or emphasizing ideological stances. This article analyzes Mayakovsky's use of this technique to achieve both artistic and propagandistic effectiveness, revealing its significance in constructing a poetic universe.