Keyword: «attractive appearance»

The article studies contents and degree of teachers’ "Appearance" – stereotypes positivity/negativity (the simplified, generalized, emotionally colored ideas of them which are actualized on the basis of their appearance). The modified technique option “Diagnostics of contents and degree of “Appearance" – stereotypes” positivity/negativity has been applied (V.A. Labunskaya, A.A. Bzezyan, 2013). The teachers differentiated by criterion attractive/unattractive were as an object of evaluation. The results of “Appearance" – stereotypes features comparative studying in teachers with attractive and unattractive appearance among students are presented. It is shown that positivity/negativity degree and contents of “Appearance”-stereotypes of teachers are caused by an attractiveness of their appearance.