Keyword: «attractiveness of the university»

In the context of growing global competition, there is an urgent need to train entrepreneurs capable of independent activity. The Third Generation Universities pay serious attention to students’ entrepreneurial competences formation and development regardless of their major. The purpose of the study is to analyze the formation of students’ entrepreneurial competences in the process of career-guidance project development and to find out their attitude towards entrepreneurship. The study is based on the project methodological approach. The research methods applied are theoretical analysis, generalization and systematization of scientific findings of foreign and Russian authors in the field of project work and entrepreneurial competences. The empirical base of the study includes the results of a group career-guidance project-based work of the students of Ryazan State University named after S. A. Yesenin majoring in tourism (43.03.02), as well as overt observation, online survey, reflexive narrative essays. The results of the study confirm students’ significant interest in entrepreneurship and entrepreneurial competences development. The data received show students’ active intention to acquire and develop entrepreneurial competences, readiness for creative work, desire to create real commercial products in order to increase the attractiveness of the university for domestic and foreign students. The scientific novelty of the study lies in the identification of students’ attitude towards entrepreneurial competences while working on career-guidance project and analysis of their entrepreneurial potential. The practical significance lies in the possibility of using the obtained data to develop entrepreneurial competences of students majoring in various fields at the university. In the process of career-guided project development students majoring in tourism acquire entrepreneurial competences, implement their creativity, practice teamwork and time management. As a trend for further research, preparation of projects scientific supervisors is to be scientifically substantiated. Their task is to specify the aims and objectives of the projects, to consult the students leaving it up to them to lead the projects.