Keyword: «client»

Тhe aim of the study is marketing tools and technologies for the formation of the consumer value of the product. At the moment, they are relevant for companies of any size and any specificity. Global trends such as the emergence of disruptive technologies, digitalization and accelerated product lifecycle are driving radical changes in some areas. Pricing is changing, new players appear who move to the profitability zone, and the introduction of new ideas and developments is accelerating. The frequency of emergence of new opportunities and threats, as well as the speed of their penetration into the market, continues to grow. Every year new technologies penetrate our life faster and faster, and companies have less time to implement them. Marketing tools are a specific product in the market.

This article examines the features of the Jungian sandbox model. We made an attempt to consider the sandplay technique from the point of possibilities of its application in the practice of a psychologist, as well as to outline the emerging difficulties of using this technique and possible solutions of these difficulties.