Keyword: «commercial bank»

The article analyzes the current condition of the bank card market in Russia. The authors conclude that it is rather developed and define its current problems. They consider main directions and prospects for the further development of the bank card market in Russia.

Big Data is used everywhere today and the activities of financial institutions are no exception. The advantages of big data analytics technologies lie in the volume and speed of processing various types of information, which contributes to an increase in the level of automation, ensures the optimization of business processes and contributes to the improvement of financial markets. In addition, big data enables financial institutions to provide more personalized services to consumers and expand their customer base.

The relevance of the studied problem of digitalization and the use of fintech technologies in the innovative activities of commercial banks is due to the emergence of new financial technologies and the creation of prerequisites for their active implementation in the modern Russian market. The innovativeness of process management in a commercial bank is due to the challenges of digital modernity, as well as the need for many Russian commercial banks to maintain their competitive position in the face of increased competition in the banking market. The purpose of the article is to justify the need to use fintech technology in the digital transformation of the banking sector.