Keyword: «company image»

The role of event-marketing in image formation Firm-exponents

Authors:

Kseniya Ryazanceva,

Mariya Koshlyakova

This article discusses the essence of event-marketing. The role of event marketing in the formation of the image of exhibitors. The experience of participation in the international exhibition of the company "SIG COMBICORM" is analyzed.

Keywords: image, event marketing, company image, business events, special events

CORPORATE SOCIAL RESPONSIBILITY OF BUSINESS AS A FACTOR IN THE DEVELOPMENT OF MODERN SOCIETY

Author:

Lika Pirogova

The article deals with the theoretical aspects of corporate social responsibility, some approaches to the formation of the term CSR. The main principles of corporate social responsibility are analyzed.

Keywords: sustainable development, corporate social responsibility, business development, company image, csr