Keyword: «special events»

The role of event-marketing in image formation Firm-exponents

Authors:

Kseniya Ryazanceva,

Mariya Koshlyakova

This article discusses the essence of event-marketing. The role of event marketing in the formation of the image of exhibitors. The experience of participation in the international exhibition of the company "SIG COMBICORM" is analyzed.

Keywords: image, event marketing, company image, business events, special events