Keyword: «event marketing»

The paper Presents research aimed at revealing the importance of marketing communication tools to in-crease customer loyalty. The article presents a definition of event marketing, shows the relationship of posi-tive interaction between the consumer and the event presented an algorithm to conduct events, based on the stages of the life cycle.

This article discusses the essence of event-marketing. The role of event marketing in the formation of the image of exhibitors. The experience of participation in the international exhibition of the company "SIG COMBICORM" is analyzed.