Keyword: «creative economy»

The article is devoted to the main issues of the cultural development in the urban district of Tolyatti – the largest monoprofile city of Russia. The role of traditional culture in modern conditions is shown, factors which complicate participation of traditional cultural institutions in formation of the creative city are considered. The new priority directions of the cultural development on a way to the creative city are created.

The main objective of this article is to study social transformation of cities in the age of globalization, the evo-lution of innovative industries, the study of their influence on the cultural and economic aspects of life in mod-ern cities.

The relevance of the topic is determined by the increasing interest in the trends of human-oriented «creative economy» and «value-based management». The aim of the research is to critically analyze and identify internal contradictions in the specified paradigms. Studying the characteristics of human capital, everyday attitudes of BANI-world inhabitants and specifics of their interactions, the author provides evidence of utopianism of the «Society 5.0» doctrine and palliative nature of digital innovation and commercial creativity. In the author's opinion, the creative economy has a significant potential for expansion, but not for development due to the limited tasks and extensive methods.