Keyword: «customer relationship automation»

The impact of digitalization on the communication activities of organizations

Authors:

Egor Denisov,

Elena Chilingir

The article discusses the use of a means of automating the organization's communication activities in the context of digital communication. The problems of integration of interactive workflow systems, electronic document management and customer relationship management are analyzed.

Keywords: customer relationship management system, digitalization, digital communication, workflow automation, customer relationship automation, communication activities, crm system