Keyword: «customization»

The article deals with the modern educational technology training individualization of the future teacher of pre-school education, describes the conditions of their use in the educational process with students, reveals the osobennsti introduction this modular technology training.

Тhe article examines the essence of new needs and requests of modern consumers, the criteria for their choice; the content of the latest trends in consumer behavior: individualization of consumption, the desire for rational consumption, the development of online Commerce, the desire to buy environmentally friendly products and a healthy lifestyle; the main directions of marketing activities that respond to the challenges of the modern sales market.