Keyword: «customization»

The article deals with the modern educational technology training individualization of the future teacher of pre-school education, describes the conditions of their use in the educational process with students, reveals the osobennsti introduction this modular technology training.

Тhe article examines the essence of new needs and requests of modern consumers, the criteria for their choice; the content of the latest trends in consumer behavior: individualization of consumption, the desire for rational consumption, the development of online Commerce, the desire to buy environmentally friendly products and a healthy lifestyle; the main directions of marketing activities that respond to the challenges of the modern sales market.

Design plays a key role in developing web services for creative audiences, helping artists express individuality. This paper describes the creation of a platform based on React and Node.js, where design solves the problem of monotony by offering flexible tools for customizing posts and profiles. Unlike its counterparts, the service provides an intuitive editor and adaptive interface, allowing young people to create unique visual solutions to suit their creative needs. Special attention is paid to UI/UX, information security and integration with social platforms, which makes the service in demand for the development of scientific and technical creativity.