Keyword: «data collection»

Considerable attention is paid to the consideration of online questionnaires as a way of obtaining data. The article analyzes the types of questionnaires. They are trying to determine the possibility of using the online questionnaire method for collecting data when writing WRC in the direction of pedagogy, namely, research on the activation of cognitive activity of younger students. The advantages of online questionnaires are analyzed. The paper substantiates the possibility of applying to obtain data for writing WRC, regarding the activation of cognitive activity.

Marketing research as a project has undergone changes in comparison with the «traditional format». Using the example of the research company MARConsult, it is proposed to consider how the planning and control and collection of information in such projects have changed with the development of digital economy.