Keyword: «marketing research»

The paper carries out market analysis of areas for improvement of the linen knitwear manufacturing enter-prise activity. There is the classification of the linen knitwear, current range nad consumer preferences in clothing.

This article demonstrates the importance of the approach to managing the assortment within a product cat-egory due to consumerization, which increases the validity of administrative decisions in the assortment pol-icy of trade organizations. The emphasis is made on the impact of marketing research on the example of a product category dairy products.

The paper actualizes the role of marketing and marketing research in the sphere of educational services. The authors present the basic results of the market research on the demand of additional study of foreign languages, supporting the need for such “measurements” of students’ relations to the regular services.

The article deals with the results of marketing analysis of the labor market in Orenburg region in 2014-2016. The main factors that determine the specificity of the regional labor market are stated. The causes of labor supply–demand imbalance are studied, as well as the causes of overabundance of certain professions and shortage of working professions. The unemployment rates in the region by certain groups of population who are rejected by the labor market, and experience discrimination, are considered.

Marketing researches, studying the external and internal environment and its regular monitoring are important elements of the strategy of successful development in a market economy for every company. In this regard, for Tula dairy factory a study of the dairy market was carried out in order to study its conjuncture and brand recognition.