Keyword: «digital communications»

At present, more and more popular and effective becomes digital marketing, which increases the requirements for the level of skills of modern marketers. The article highlights the 10 most significant digital skills, such as: big data analytics (big data), sales funnel setup, content planning, networking, UX design, etc. All these skills are based on analytical and communication skills. The conclusion is made about the growing role of marketing as a profession and business function.