Keyword: «digital platform»

The article raises the problem of designing a digital platform designed to support in the learning process both the student and the teacher, who is also studying, improving qualifications, diagnosing and self-diagnosing professional competencies in order to select a suitable advanced training program. The requirements for the designed platforms, the conditions for their implementation and functions are formulated. Screenshots of some windows of the platform to accompany the activities of students are given.

Modern digital platforms accompanying the educational process of physical culture at the university for the preservation and strengthening of health, psychophysical training are considered, they involve assisting students in choosing a health-saving way of teaching, the formation of a culture of a healthy and safe lifestyle among students, in conditions of restriction of classroom communication with the teacher associated with the forced distance learning form.

The article examines the results of the activities of firms operating in the form of ecosys-tems. The logic of the study is based on the assumption that the transformation of hierarchical structures in the conditions of digitalization of the economy and the existing limits of the boundaries of growth of firms is on the way to creating ecosystems based on digital platforms. The study summarizes the modern views of foreign and domestic scientists on the concepts of «digital platform» and «ecosystem»; provides statistics on the market capitalization of Western companies. On the basis of public reporting data, a correlation analysis was carried out between the factors influenced by the construction of the ecosystem and the value of the Beac business operating in the form of an ecosystem business model. The results of the study allow us to conclude that there is a direct connection between the construction of its own ecosystem and the growth of the value of the company, which in turn is a consequence of the increase in the efficiency of its functioning.