Keyword: «effective techniques»

This article is devoted to the basic principles of teaching oral foreign language speech to students of creative specialties, in particular future artists, designers and teachers of fine arts. Given the specifics of their professional activities, special attention is paid to the application of the English for Specific Purposes (ESP) approach. Methodological approach allows us to build the learning process in such a way that the language training of students is directly related to their future professional field and ensures the formation of the necessary communication skills. The relevance of the research is due to the increasing role of the English language in the professional activities of representatives of creative professions. In the context of globalization and digitalization of art, foreign language proficiency is becoming not only a means of international communication, but also an important tool for professional growth, providing access to foreign educational programs, international competitions, and expanding employment opportunities. The scientific novelty of the work consists in a comprehensive analysis of the principles of teaching oral speech in a multilingual educational environment, taking into account the specifics of the professional training of students in creative fields. The article examines the features of the formation of oral communicative competence among students in the process of teaching English, provides the author's methodological solutions aimed at improving the effectiveness of the educational process. The methodological basis of the research includes pedagogical observation and questionnaires aimed at identifying the most successful principles and methods of teaching oral foreign language speech. In the course of the research, the author analyzes the degree of effectiveness of various methods, evaluates their practical significance and suggests principles that make it possible to adapt training to the professional needs of students. The survey results confirm the need to focus on professionally oriented communication, the use of visual and project-based teaching methods, as well as the inclusion of role-playing games and work with digital tools in the educational process. The author highlights the key principles of oral language teaching that contribute to the formation of stable communication skills, and offers recommendations for optimizing the methodology of teaching English to students of creative specialties.