Keyword: «event tourism»

The features of the tourist product formation in the sphere of event tourism are considered, as well as the event calendar, its tasks, objectives, significance for event tourism and tourism in general. Theoretical bases of event tourism, features and classification, as well as the advantages of event tourism for the economy of tourist companies are presented.

The article deals with the most important problem of tourist activity associated with leveling the influence of seasonality on the formation of tourist flows. One of the ways to increase demand in the seasonality is the organization of event tourism. It is shown that the organization of event events provides an increase in the attractiveness of tourist destinations in the low season.

The event-based type of tourism allows experienced travelers to witness the greatest sporting, cultural and artistic events. The holidays of the peoples of the Altai Republic are a fascinating spectacle. Concerts and competitions are held during the holidays. Here you can buy handmade products and explore the local attractions. It is for this reason that it is safe to say that event tourism is currently an exciting, multifaceted and exciting tool for promoting the tourist territory of the Altai Republic. The purpose of the study is to justify the prospects for the development of event tourism in the Altai Republic. The work analyzed the offer of event tours and identified the most promising events for the development of tourism in Altai.