Keyword: «functional style»

The article deals with the dialectical and linguistic features of an advertising text, as well as its peculiarities on different linguistic levels: lexical, semantic, syntactic, and phraseological. It is proved that the linguistic status of an advertising text is ambiguous, as it is both a formal business letter and a publicistic text. Thus, an advertising text has its own unique features and brings in communication the whole complex of the linguistic peculiarities of the language.

The article examines the linguistic features of journalistic text, shows changes in its formation, and analyzes the criteria for including linguistic units in the intratextual environment. The article reveals the features of using linguistic units of journalistic text in mass communication.