Keyword: «language features»

The article deals with the dialectical and linguistic features of an advertising text, as well as its peculiarities on different linguistic levels: lexical, semantic, syntactic, and phraseological. It is proved that the linguistic status of an advertising text is ambiguous, as it is both a formal business letter and a publicistic text. Thus, an advertising text has its own unique features and brings in communication the whole complex of the linguistic peculiarities of the language.

The article analyzes the inclusion of ads and advertising in the content of Siberian Newspapers. The authors conclude that by the beginning of the XX century, the number of advertisements in Newspapers is increasing.

The article deals with the expression of the category of emotivity in a Japanese comics based on the material of the comic book «Fruit Basket». The ways in which the author conveys emotions of characters to a reader were identified and analyzed.