Keyword: «genesis»

The author deals with the genesis of the color revolutions naming, and in particular the symbols, which became the basis of the naming. The author discusses the scopes of symbols origin and the factors, affecting the subsequent distribution of naming in the speech.

Information and communication technologies are one of the most important factors in shaping the XXI century. Their revolutionary impact affects the way people's lives, education and work, as well as the interaction between government and civil society. The origin of the information society due to objective causes of global scientific-technical and scientific-technological properties and hence have arisen as a result of profound changes in the creative activity of people functional crisis in the evolution of mankind. The transition to the information society of fundamental and applied knowledge assumes a different principle in the development of sciences, a new system of education. The theory of social identity helps to understand the genesis and function of different types of reasons for the collapse of society. It helps to understand what motives, common in the mass of people support this social system, and what it destroys. Studying the reaction of a particular social group, we are dealing with the structure of the individual members of the group, that is, individuals; but at the same time we are interested in the general personality traits that characterize the majority of the members of the group. This set of traits common to most, is called social. The social nature can be regarded as a mediator between the socio-economic system and the ideals of society, contributing to the stabilization and the normal functioning of the social system Adapting to social conditions man develops the traits of character which impel him want to act just as it has to operate, this is the main function of a social nature in the public process. It is therefore necessary to study different personality typologies of social character inherent in a modern society, it is necessary to understand what the consequences is the development of certain features of the social nature of the person in modern conditions.