Keyword: «innovative technologies.»

The article analyzes the important problem of improving the quality of physics education in modern conditions, focusing on the need to take into account the individual characteristics of students and integrate innovative educational technologies. Using the example of the optics section of physics, the article describes the implementation of a differentiated approach using STEM technologies, such as interactive simulators, virtual laboratories, and project assignments. The study found that this approach promotes active student engagement in the educational process and improves their understanding of complex physical phenomena.