Keyword: «internal and external motivation»

This article discusses the urgent problems of the formation of intra-advertising company, formulated the basic principles of its formation, contributing to success of the enterprise and strengthening its position in the market for goods and services.

The focus of this article is a discussion of the professional motivation for Psychology majors. The purpose of the article is to show the results of an empirical study of the professional motivation for students majoring in Psychology from the point of view of general professional motivation, its orientation (internal, external) and factors of attractiveness/unattractiveness of the future profession. The sample consisted of 83 students of the Petrozavodsk State University. It was found that high motivation for professional activities prevails among students. Factors of attractiveness and unattractiveness vary depending on the year of training and specialization of psychology students. Students with lower professional motivation in the field of Psychology are characterized by lower internal motivation.