Keyword: «internet marketing channels»

Internet marketing in restaurant business

ART 16257

Authors:

Viktoriya Sicheva,

Tatyana Cherevichko

Full text Read online

The paper deals with Internet marketing definition and its channels and instruments. The authors define its role in promotion of restaurant services and reveal specific features of restaurant service promotion in Internet.

Keywords: restaurant business, internet marketing, internet marketing channels, internet marketing instruments, web-site, food delivery services