Keyword: «internet marketing»

The proposed article covers the types of Internet Marke-ting and their impact on the business.

The paper deals with Internet marketing definition and its channels and instruments. The authors define its role in promotion of restaurant services and reveal specific features of restaurant service promotion in Internet.

The paper deals with the strategy to attract distributors in direct sales companies through the channels of Internet marketing in Russia. Specific activities of distributors, regional search of geo-dependent and geo-independent queries, selection of audience basing on hyperlocal targeting are described in the paper.

When developing marketing strategies, the selection of marketing communications plays an important role. The article examines marketing communications used by modern organizations and justifies the role of each. Based on the example of a joint-stock company specializing in the production and repair of agricultural machinery, there has been carried out an analysis of existing marketing communications. So the article has pre-sented the main ways to improve the marketing system at the enterprise.