Keyword: «restaurant business»

The paper discusses the meaning of the term "restaurant business" based on the analysis of the language used in the economic literature. The necessity of definition of the restaurant business in author's edition and is determined by its place in the infrastructure of commercial and industrial complex on the basis of specific features of the sector of the economy.

The paper deals with Internet marketing definition and its channels and instruments. The authors define its role in promotion of restaurant services and reveal specific features of restaurant service promotion in Internet.