Keyword: «language play»

Is justified the topicality of the use of playful character texts in the process of learning a foreign language for students mastering a detailed linguistic and specific cultural norms of the language; the competencies needed to provide adequate information to decode are pointed out.

the article deals with the problem of flexibility rules of punctuation signs’ usage in the modern English language, mostly in the texts of publicistic electronic media. Along with more freedom in using punctuation signs in everyday life communication forms (electronic letters, blogs, sms-texts, etc.), there is a tendency of resorting to punctuation in order to enhance the expressiveness of a media text. As a linguistic means of enforcing the expressivity, punctuation is a unit of the paradigm of playing resources of the language, forming the category of syngraphemics. The article contains the analysis of syngraphemic forms of the English language as emotional expressive resources of the publicistic discourse, examplified with the texts of the British on-line newspaper «The Guardian».