Keyword: «lifelong learning»

This article examines the growing importance of human capital in the context of the digital era, focusing on the transformative changes occurring within education systems and labor markets. As the world rapidly evolves through technological advancements, particularly in artificial intelligence and digital platforms, the demand for adaptive, skilled individuals capable of continuous development has increased significantly. One of the key concepts addressed in the paper is lifelong learning – a modern approach to education that emphasizes continuous personal and professional growth throughout an individual’s life. The digitalization of education has introduced new learning opportunities and expanded access to knowledge. Traditional learning methods are gradually being supplemented – and in some cases replaced – by digital tools such as online courses, virtual classrooms, electronic textbooks, and educational apps. These technologies not only enhance learning efficiency but also provide greater flexibility for learners regardless of location or age. The integration of digital technologies into education has also facilitated better communication between teachers, students, and parents, while enabling data-driven monitoring of student progress and individual learning needs. Furthermore, the paper explores the emergence of new digital-era professions that have reshaped the labor market. Occupations such as AI engineers, SMM specialists, mobile videographers, content creators, and online education professionals are becoming increasingly relevant. These professions reflect a shift in the demands of the labor market, where creative thinking, digital literacy, and the ability to adapt to technological changes are vital.