Keyword: «manipulation»

The article considers user-generated content in YouTube video hosting as a narrative in media discourse. The impact of comments is not so much on the authors of the channels, how many users can be manipulative in the event of a deliberate act of destruction of a positive or negative image of the communicator, distracting the attention of the audience from the main author’s thought, shift of emphasis in order to form an inadequate reality of the idea of what is happening. The main methods of manipulative influence in the texts of comments of users of popular YouTube channels are presented.

In recent years, telephone fraud has become one of the most common forms of deception, in which fraudsters use various types of manipulation to achieve their goal of financial gain. This paper is devoted to the analysis of the types of manipulation used by telephone scammers, with an emphasis on the models and targets of manipulation. The study covers several key aspects: categories of jargon and strategies used by scammers, such as fear, authority, altruism, and greed. Various targets of manipulation are also considered, including the elderly, financially uninformed citizens, and people under stress. The purpose of this work is to identify and classify the main manipulation techniques used in telephone scams, as well as to provide recommendations for raising public awareness of the risks and ways to protect against such schemes. The analysis of manipulative models and their impact on various groups of citizens will make it possible to develop more effective measures to counter telephone fraud and reduce its prevalence.