Keyword: «marketing case»

This article is a continuation of the author's research on the application of the case method in teaching at a university as an effective methodology for professionally oriented learning. The article provides 2 examples of marketing cases carried out by students in mini-groups. Such working tools for solving collective case solutions as: Design Sprint, Product Evolution Canvas, prototyping, developing the design thinking of students when solving professional issues, in particular, validating startup ideas, are proposed.