Keyword: «media text»

The paper is devoted to the implementation of the process of media education in practical classes for students studying in the specialty «international relations». The author pays special attention to the methods of media text analysis – the key concept of media education. Media literacy and media competence are not only the ability to handle technical means of communication, but also the ability to perceive and interpret the information contained in the media text, the ability to critically analyze it.

With the beginning of the data visualization process and the need to maintain competitiveness in the media market, printed journalistic text began to widely use the possibilities of photography, both informative and manipulative. The possibility of interpreting the photographic message was occupied not only by foreign, but also by domestic researchers. The problem of perception of creolized media text is key in the proposed work.

The problem of linguistic means used by journalists for spatial conceptualization of the event is considered. The media event is defined as a synergistic result of the creative transformation of an event under the influence of the «medialogics» of the publication and the author’s manner of the journalist. Based on the material of the headings of the media text, the cognitive-pragmatic potential of the pronominal adverb where is described; it is discussed in the production of meanings associated with the perception, assessment and interpretation of the spatial parameters of the media event.

The article is devoted to the analysis of precedent units of New Testament origin as components of the Russianlanguage media discourse. On the example of the precedent anthroponyms Judas and Thomas the Unbeliever, the features of the linguistic implementation of the precedent anthroponyms with the source sphere "Bible" in the current media space are established.

The part of the language game in the reflection of actual media text content is analysed in the article. Special attention is paid to the game form the pun as well as its combinations with the other forms. The material for our observations is the texts of different genres from the Russian printed mass media of the last few years.