Keyword: «micro-external environment»

The article analyses the external environment of APH "Miratorg" and its influence on the company. "Miratorg" is a full-cycle production company, but even this production structure does not allow the company to isolate itself from the external environment and its factors. Much attention is paid to the analysis of macroeconomic trends, political, environmental, socio-cultural and technological aspects of the external environment, as well as the study of the impact of micro factors such as competition, suppliers, consumers and new technologies.