Keyword: «new media»

The mass media is the main motivation for social development and a symbol of various social formations. New Media allows you to access on-demand content anytime, anywhere, on any digital device. New media does not necessarily relate to a particular way of communicating. In just one generation, the Internet has changed the way we create and perceive almost all media. New media has led to massive social changes in consumer behavior and lifestyle. Today, it is the fact of media consumption that creates an entirely new form: a layer of social data that tells the story of what we like, what we look at, who and what we pay attention to, and our location in doing so. In this article, the author analyzes how new media of mass communication lead to the most global and important transformations of social communications.