Keyword: «consumers»

The authors views the relevance of interaction with consumers and business partners; offer the model of the interaction system; determine the objects of interaction; ground the interactio n management approaches and methods within the model and determine the structure of dataware process with consumers and partners.

The author describe the main factors, influencing customers’ choice of commercial bank; rate the factors by importance and single out the degree of significance of the selected factors.

The article deals with the construction of efficient interaction with customers, aimed at ensuring the success of trade organization. Are the views of the leading scholars on this issue and gives the author's conclusions the current situation in the sphere in question, taking into account Russian realities.

The paper notes the trend of changes in consumer behavior under the influence of marketing communications, especially electronic media. The authors emphasize the necessity of new formats of communication for modern people and the use of innovations in communication and interaction with consumers.

The article deals with a concept such as Veblen effect. Its influence upon the people behavior in terms of certain products choice is analyzed. The data of previous years is considered and analyzed.