Keyword: «online trading»

The paper deals with the state of the Russian e-commerce market, as well as the identification of the causes that prevent its active development.

This article examines the changes that have occurred in the field of e-commerce in the pre-pandemic and pandemic years. As well as the possibility of the influence of a personal brand on the level of sales on the Internet, the level of coverage of this topic in the Russian scientific community and the prospects for its research.

In the Russian Federation, the number of purchases on marketplaces is increasing every year. At the same time, the volume of counterfeit products is also growing, which negatively affects consumers, sellers and the state. In connection with this problem, the article identifies the main tools for reducing counterfeit products on marketplaces.

In modern realities, marketplaces represent the leading form of online commerce. Thanks to marketplaces, the end consumer develops a behavioral stereotype associated with trust in online shopping. By developing their platforms, marketplaces contribute to the development of the entire e-commerce market. Marketplaces are forming a new business model available for many areas of activity. The article compares the two largest operating marketplaces in Russia: Wildberries and Ozon in order to answer the question of which platform is preferable for starting a business in the field of online sales.