Keyword: «personalization of the educational process»

In the context of the intensive digital transformation of higher education, the relevance of the work is determined by the need to bridge the gap between traditional pedagogical methods and the new challenges of the digital age: fragmentation of attention, multitasking, and high speed of information exchange. Traditional approaches to the organization of education often do not take into account the individual characteristics of students – both stable psychological characteristics and the specifics of digital behavior in the educational environment. There is an objective need to develop tools that allow us to comprehensively record and analyze students’ individual trajectories. Therefore, the aim of our research is to develop and test the methods for creating a psychological and digital profile (PDP) as a key element of the digital personality development and improving the effectiveness of the educational process in a digital environment. The study uses an integrated approach, including: psychological diagnostics using a standardized 5PFQ questionnaire; collection and analysis of students’ digital traces in the educational environment; visualization of data in the form of profile diagrams for each factor. The experiment was conducted on the basis of three universities in the Samara region with the participation of 3,000 first-year students. The research results allowed us to identify four typological categories of students based on combinations of levels of personal factors, and to develop differentiated educational strategies for each category. The conclusions of the study demonstrate that the use of PDP makes it possible to improve the quality of the educational process by taking into account the individual psychological characteristics of students and their digital behavioral patterns. The theoretical significance lies in the development of an interdisciplinary methodology combining psychological diagnostics and digital trace analysis. This expands scientific understanding of the mechanisms of individualization in the educational digital environment. The practical value of the research lies in the potential to form digital portfolios of students, build personalized educational trajectories, develop targeted psychological and pedagogical recommendations, and improve learning effectiveness by taking into account individual characteristics. Thus, the proposed method of digital portraiture demonstrates the potential for creating an adaptive, human-centered educational environment in the context of digitalization.