Keyword: «political blog»

The strategies of language manipulation used in the blogs of modern Russian politicians are examined in the article. An analysis of the frequent usage of manipulative strategies and tactics is given.

The article analyzes the language and style of the texts of the blog of opposition politician A. Navalny on the social network Instagram. Attention is drawn to the numerous linguistic techniques with the help of which the author creates dialogism (question-and-answer technique, rhetorical questions, questions to readers, appeals to them, colloquial vocabulary, etc.). A large role in the text of the blog of the category of personality, expressed using personal pronouns, personal forms of the verb, proper nouns, etc. is revealed. The conclusion is drawn about the speech skills and linguistic originality of A. Navalny, who builds his own speech in the blog in such a way as to be as open as possible to the addressees, to create a space for dialogue, lively discussion and easy communication, in which each of the parties is important.

The article considers phraseological units as integral components of the language personality of an opposition politician. It was revealed that phraseological units are used by the opposition politician in appeals to the addressee, where they create an atmosphere of easy dialogue and reduce the distance between the author and the addressee. In addition, phraseological units act as a means of self-irony, conveying to the addressee information about the author as about an ordinary emotional person. Used for a negative assessment of political opponents, phraseological units allow a politician to create ironic, contemptuous, offensive characteristics of the actions and personalities of political opponents. It is concluded that phraseological units are important components of the linguistic personality of an opposition politician.