Keyword: «postnonclassical rationality»

The paper article discusses the attempt to describe psychotherapeutic technique of MAC (metaphorical associative cards) in the context of the analysis of two levels of consciousness (rational and magical). The characteristic of the magical level of consciousness in contrast with the rational is given. It is noted that MAC has the ability to work in magic (mythological) level of consciousness. The author examines the process of gaining personal meaning within the MAC, based on the ideas of the leading Russian researchers O. K. Tikhomirov and V. E. Klochko; underscores the need for joint efforts of two levels of consciousness (rational and magical) to find solutions of existing problems in life and gain new personal resources. Reviewing the "magic" mechanisms of MAC allows you to penetrate deeper into the essence of cultural mechanisms of consciousness, reveal their individual content.