Keyword: «pr»

The purpose of political campaigns is to create and support certain structure of political mythology. The success of the campaigns depends on the choice of promotional channels. In Soviet Union printed materi-als were considered to be the most effective channels and they were the main distributors and makers of myths.

The article deals with the problems of building a system of public relations in a state budget institution, especially in a sports institution. In the course of studying the work of PR services, we found out that their main task is to prevent the spread of negative information and promote the achievements of a particular sports organization. This article also focuses on the growing importance of technology and services through public relations in public administration. In modern Russia, the need for public relations services is growing rapidly, which is the result of the process of forming new public relations. As a result of the research, important functions of public relations were identified and considered.

Email marketing is one of the main tools that a PR and marketing professional should have. According to global research, email newsletters continue to be the leading sales and partnership channel for B2B companies. But it’s mainly targeted emails that show high conversion rates. You can reduce the time spent searching for information about counterparties when preparing targeted mailings using artificial intelligence technology, which is used in the PRAI service, which is currently being developed by Prai LLC.