Keyword: «soviet ideology»

The purpose of political campaigns is to create and support certain structure of political mythology. The success of the campaigns depends on the choice of promotional channels. In Soviet Union printed materi-als were considered to be the most effective channels and they were the main distributors and makers of myths.

The article deals with the ethical aspects of women's participation in the formation of a new system of public administration in the 1920s. XX century. On the basis of historical documents, the specifics of the women's career in the state and public sectors are determined, and factors that impede the development of public administration are identified.