Keyword: «professional training of managers.»

The study examines the problem of developing socio-cultural competence among future managers in the context of the digitalization of the educational environment. The analysis shows that the mechanism of digitalization of the educational process for Management students both expands the possibilities of professional training provided digital technologies are used, and creates certain risks associated with the loss of the potential of higher education in the purposeful development of traditional spiritual and moral orientations. The paper examines the functions of the digital educational environment and its structure at the university in the process of instilling socio-cultural competence in future managers, analyzes its impact on the personal and professional development of management students. The study also reveals the possibilities of digital tools for the integrated and purposeful formation of socio-cultural competence. At the same time, the article describes the possible consequences of a decrease in the frequency of face-to-face communication with a teacher, a group, such as the consolidation of utilitarian models of managerial thinking and the threat of value disorientation of the student manager. The most optimal pedagogical solutions based on a combination of digital and traditional forms of learning and on the active development of critical thinking are proposed.